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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media...
Persistent link: https://www.econbiz.de/10014275807
Introduction -- Impact of Convergence on Media Organizations and Markets -- Media Production and Convergence -- Media User Interfaces, Experiences and Perspectives -- Convergence and Media Business Outlook.
Persistent link: https://www.econbiz.de/10014019849
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media...
Persistent link: https://www.econbiz.de/10014018018