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Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B. - In: Memorable customer experiences : a research anthology, (pp. 47-59). 2009
Persistent link: https://www.econbiz.de/10003902696
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Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam; Beverland, Michael B. - In: Memorable customer experiences : a research anthology, (pp. 61-86). 2009
Persistent link: https://www.econbiz.de/10003902701
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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen - In: Memorable customer experiences : a research anthology, (pp. 101-117). 2009
Persistent link: https://www.econbiz.de/10003902740