The title of my dissertation was “ An Analysis of Competitive Positioning Strategies in the U.S. Pharmaceutical Industry: An EQS Application .” Doctoral students frequently are daunted when they first hear that their dissertation research is to be a contribution to the field. “What could I...

I am proud to be joining the many colleagues who appear in this volume, many younger but some more experienced in the marketing and the international business disciplines, honoring S. Tamer Cavusgil's retirement from Michigan State University. I am proud for many reasons, but mainly because...

It is with this background that we planned and implemented a landmark event, The Invitational Symposium on MSU Contributions to Research in International Business and Innovation . We held the symposium during 7–9 May 2008 in East Lansing, Michigan. Nearly all of our graduates over the past 15...

This volume of the Advances in International Marketing is quite unique. It features chapters written by doctoral graduates of Michigan State University (MSU)'s marketing department. It also represents a culmination of my 21 years of service to MSU. This tenure has truly been a special journey...