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~isPartOf:"Multicultural perspectives in customer behaviour"
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Multicultural perspectives in customer behaviour
Journal of marketing management : MM
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Qualitative market research : an international journal
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
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Maclaran, Pauline
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Parsons, Elizabeth
- In:
Multicultural perspectives in customer behaviour
,
(pp. 65-80)
.
2014
Persistent link: https://www.econbiz.de/10010399250
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