Narrow search
Showing 1 - 2 of 2
Cover Image
Replacing traditional economics with behavioral assumptions in constructing the Uppsala model : toward a theory on the evolution of the multinational business enterprise ( MBE)
Vahlne, Jan-Erik; Johanson, Jan - In: Multidisciplinary insights from new AIB fellows, (pp. 159-176). 2014
Persistent link: https://www.econbiz.de/10010383825
Cover Image
Replacing Traditional Economics with Behavioral Assumptions in Constructing the Uppsala Model: Toward a Theory on the Evolution of the Multinational Business Enterprise (MBE)
Vahlne, Jan-Erik; Johanson, Jan - In: Multidisciplinary insights from new AIB fellows, (pp. 159-176). 2014
In this paper we describe the evolution of the Uppsala model, which we see as a gradual substitution of economics-type assumptions with ones derived from the behavioral theory of the firm and from empirical studies of international firm behavior. We rely upon them to introduce a new version of...
Persistent link: https://www.econbiz.de/10015369239