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"Lost" on the Web : Does Web Distribution Stimulate or Depress Television Viewing?
Waldfogel, Joel - 2008
from network television shows. Networks fear that availability of their clips on YouTube will depress television viewing …. But unauthorized clips are also free advertising for television shows. As YouTube has grown quickly, major networks have … web distribution on television viewing between 2005 and 2007 using a survey of Penn students on their tendencies to watch …
Persistent link: https://www.econbiz.de/10012773315
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The Entertaining Way to Behavioral Change : Fighting HIV with Mtv
Banerjee, Abhijit V. - 2019
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that "edutainment" can work through an individual or a social channel. We conducted a randomized...
Persistent link: https://www.econbiz.de/10012866168
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Does Television Rot Your Brain? New Evidence from the Coleman Study
Gentzkow, Matthew; Shapiro, Jesse M. - 2021
We use heterogeneity in the timing of television's introduction to different local markets to identify the effect of … preschool television exposure on standardized test scores later in life. Our preferred point estimate indicates that an … additional year of preschool television exposure raises average test scores by about .02 standard deviations. We are able to …
Persistent link: https://www.econbiz.de/10013229147