We assess size and scope-related economies in the global advertising and marketing services business. A translog cost … of coordination may accompany the strategy of jointly offering advertising and marketing services globally. Estimates … consistently from the joint production of advertising and marketing services …

The purpose of this paper is to empirically estimate the effect of alcohol advertising on motor vehicle fatalities. The … concept of an industry level advertising response function is developed and other empirical issues in estimating the effects … of advertising are reviewed. The data set consists of quarterly observations, from 1986 to 1989, for 75 advertising …

The purpose of this paper is to empirically examine the relationship between alcohol advertising bans and alcohol … consumption. Most prior studies have found no effect of advertising on total alcohol consumption. A simple economic model is … advertising bans as endogenous. The primary conclusions of this study are that alcohol advertising bans decrease alcohol …

The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol … consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response … advertising data. The approach in this paper to maximizing the variance in advertising data is to employ cross sectional data. The …

other tobacco control policies, such as advertising restrictions, prominent in tobacco control debates. Research addressing …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

of the developing world introduces patent protection for new drug products. This may lead to more research on drugs to …

I examine the impact of pharmaceutical innovation, as measured by the vintage (world launch year) of prescription drugs …