People's fairness preferences are an important constraint for what constitutes an acceptable economic transaction, yet … play an important role in shaping perceptions of fairness. Buyers used to high market prices, for example, are more likely …-dependent fairness preferences—either based on endogenous fairness reference points or based on shifts in salience—that can account for …

groups perceive a particular exchange as fair. We investigate racial differences in fairness standards using preferences for …

fairness to their consumers. The theory relies on two psychological assumptions. First, customers care about the fairness of …

's perception of product fairness. We discuss implications of our findings for financial planners hoping to help their customers …

effect is driven by comparisons with higher-paid peers—suggesting concerns about fairness. Separations appear fairly …

fairness related to relative effort …

fairness to their consumers. The theory relies on two psychological assumptions. First, customers care about the fairness of …