Investments in brand provide one method for vendors to become known and convince potential customers that vendors will … their commitments can serve a similar function and may undermine investments in brand. This study uses a 13-month panel … whether information use undermines brand. We find that individuals who take up using price comparison sites reduce their …

We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of … advertising. Heterogeneity in brand preferences explains 40 percent of geographic variation in market shares. These preferences … years in the past still exerting a significant effect on current consumption. Counterfactuals suggest that brand preferences …

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

advertising effects for a brand and substitution effects for authentic products, additionally the effects linger for some years …

evidence on trends in self-employment for the US by race, ethnicity and gender. Evidence is also presented for construction … which has self-employment rates roughly double the national rates and where there are strikingly high racial and gender …

This paper explores the importance of the home and school environments in explaining the gender gap in disruptive … behavior. We document large differences in the gender gap across key features of the home environment - boys do especially …-cognitive returns to parental inputs differ markedly by gender. Broken families are associated with worse parental inputs and boys' non …

the demand for a brand's existing products even if the quality of these existing products is well understood by consumers …. The model provides an interpretation for the dependence of the success of brand extensions on the ``fit" between the … original product and the extension. The model can also explain why a ``high-end" brand that is expected to care only for its …

In this paper I provide a theory for brand-protection strategies to reduce counterfeiting under weak intellectual …