We assess size and scope-related economies in the global advertising and marketing services business. A translog cost … of coordination may accompany the strategy of jointly offering advertising and marketing services globally. Estimates … consistently from the joint production of advertising and marketing services …

advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of … advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms … could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more …

How important are economies of scale and scope in advertising agency operations? This paper reports an econometric … advertising it produces. These models are estimated and tested cross-sectionally utilizing data pertaining to the domestic … highly significant in the operations of US advertising agencies. We find that of the 12,000 establishments comprising the …

advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm … advertising messages which it creates on behalf of its clients. Evidence is presented indicating that the structure of demand and … costs in the advertising agency industry conforms to the conditions that MacDonald and Slivinski (1987) showed were required …

decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be … Salinger (2005, 2008), we develop a simple model of an advertising agency's decision to unbundle its services as a tradeoff … between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and …

We study firms' advertised preferences for gender, age, height and beauty in a sample of ads from a Chinese internet … occupations. Consistent with our model, advertised preferences for gender, age, height and beauty all become less prevalent as job …, and corporate culture. Using the recent collapse of China's labor market as a natural experiment, we find that firms …

to the city each year, China is experiencing the largest internal migration in the human history. Using instrumental … variables in the 2006 China Agricultural Census, we find that a 10-percentage-point increase in the migration rate of co …

The high and rising household savings rate in China is not easily reconciled with the traditional explanations that …

China experiences an increasingly severe relative surplus of men in the pre-marital age cohort. The existing literature …

within the household. The question is analyzed in the context of a housing reform that occurred in China that gave existing …