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Counterfeiters : Foes or Friends? How Do Counterfeits Affect Different Product Quality Tiers?

Qian, Yi - 2011

advertising effects for a brand and substitution effects for authentic products, additionally the effects linger for some years …

Persistent link: https://www.econbiz.de/10013130255

Does Information Undermine Brand? Information Intermediary Use and Preference for Branded Web Retailers

Waldfogel, Joel; Chen, Lu - 2021

Investments in brand provide one method for vendors to become known and convince potential customers that vendors will … their commitments can serve a similar function and may undermine investments in brand. This study uses a 13-month panel … whether information use undermines brand. We find that individuals who take up using price comparison sites reduce their …

Persistent link: https://www.econbiz.de/10013244355

Quality Provision, Expected Firm Altruism and Brand Extensions

Rotemberg, Julio - 2010

the demand for a brand's existing products even if the quality of these existing products is well understood by consumers …. The model provides an interpretation for the dependence of the success of brand extensions on the ``fit" between the … original product and the extension. The model can also explain why a ``high-end" brand that is expected to care only for its …

Persistent link: https://www.econbiz.de/10013149303

Untangling Searchable and Experiential Quality Responses to Counterfeits

Qian, Yi - 2014

In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...

Persistent link: https://www.econbiz.de/10013064590

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Bronnenberg, Bart J. - 2014

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

Persistent link: https://www.econbiz.de/10013050309

Reservation Prices : An Economic Analysis of Cigarette Purchases on Indian Reservations

DeCicca, Philip - 2014

The special legal status of Indian tribes in the U.S. means that state excise taxes are not necessarily collected on cigarette purchases on Indian reservations. We focus on two under-studied but basic empirical economic questions this raises. Using novel data from New York surveys that asked...

Persistent link: https://www.econbiz.de/10013039707

Price Salience and Product Choice

Blake, Thomas - 2018

We study the effect of price salience on whether a product is purchased and, conditional on purchase, the quality purchased. Consistent with our theoretical predictions, we find that making the full purchase price salient to consumers reduces both the quality and quantity of goods purchased. The...

Persistent link: https://www.econbiz.de/10012909112

Does Accuracy Improve the Information Value of Trials?

Malani, Anup - 2011

We develop a model where products liability trials provide information to consumers who are not parties to the litigation. Consumers use this information to take precautions against dangerous products. A critical assumption is that consumers cannot differentiate between firms that have never...

Persistent link: https://www.econbiz.de/10013125177

Mental Accounting and Consumer Choice : Evidence from Commodity Price Shocks

Hastings, Justine S. - 2012

We formulate a test of the fungibility of money based on parallel shifts in the prices of different quality grades of a commodity. We embed the test in a discrete-choice model of product quality choice and estimate the model using panel microdata on gasoline purchases. We find that when gasoline...

Persistent link: https://www.econbiz.de/10013103508

The Elasticity of Demand with Respect to Product Failures; or Why the Market for Quack Medicines Flourished for More than 150 Years

Troesken, Werner - 2010

Between 1810 and 1939, real per capita spending on patent medicines grew by a factor of 114; real per capita GDP by a factor of 5. The long-term growth and survival this industry is puzzling when juxtaposed with standard historical accounts, which typically portray patent medicines as quack...

Persistent link: https://www.econbiz.de/10013148381