under competition with non-deceptive counterfeiting and deceptive counterfeiting, respectively, as well as under monopoly … the following sense: First, counterfeiters could earn positive profits by pooling with authentic brands only when … counterfeits in the market exceeds a cutoff value, brands would invest in self-differentiation from the competitive fringe …

advertising. Heterogeneity in brand preferences explains 40 percent of geographic variation in market shares. These preferences …We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of … years in the past still exerting a significant effect on current consumption. Counterfactuals suggest that brand preferences …

We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in … advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of … identify the causal effect of TV advertising on demand, highlight threats to the exclusion restriction and monotonicity …

Investments in brand provide one method for vendors to become known and convince potential customers that vendors will … their commitments can serve a similar function and may undermine investments in brand. This study uses a 13-month panel … whether information use undermines brand. We find that individuals who take up using price comparison sites reduce their …