We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in … identify the causal effect of TV advertising on demand, highlight threats to the exclusion restriction and monotonicity … advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of …

-endorsed titles by endorsed authors. These spillover demand estimates demonstrate a broad range of benefits from advertising for firms … Book Club are found to be a business stealing form of advertising that raises title level sales without increasing the …

elasticity of demand under increasing-block prices and compare conditional and unconditional elasticities analytically and …We estimate the price elasticity of water demand with household-level data, structurally modeling the piecewise …

, because people who hit the MDE face high future and past prices. As a result, we estimate that sensitivity to short … estimates of the price elasticity of demand for health care, and suggest that high deductible health plans may be less effective …

other products by an unusually low elasticity of demand with respect to product failure. While consumers in other markets … potential cures accumulated over time. Because no one was ever cured and consumers possessed a highly inelastic demand with … respect to product failures, demand was unrelenting. In short, patent medicines flourished not despite their dubious medicinal …

Most new consumer durable goods experience rapid prices declines and quality improvements, suggesting the importance of … industry using panel data on prices, sales and characteristics. We find that the one-year elasticity in response to a …

paper examines the impact of Philadelphia's beverage tax, enacted in 2017, on the prices and availability of taxed beverages … year later, we estimate a difference-in-differences regression of the change over time in beverage prices and product …

We assess substitutable and complementary relationships among eight national advertising media classes, as well as the … magnitude of their own-price elasticities. We use a translog demand model, whose parameters we estimate by three-stage least … squares, based on 1960-94 annual U.S. data.We find aggregate demand by national advertisers for each of the eight media is own …