Showing 1 - 10 of 554
Social media data presents challenges for forecasters since one must convert text into data and deal with issues related to these measures being collected at different frequencies and volumes than traditional financial data. In this paper, we use a deep learning algorithm to measure sentiment...
Persistent link: https://www.econbiz.de/10012858409
the same brand, most of which is concentrated on the particular model purchased by the friend. We provide evidence that … cell phones, a friend's purchase of a new phone of a particular brand can reduce individuals' own demand for phones from …
Persistent link: https://www.econbiz.de/10012869805
. Recent studies sponsored by the American Association of Retired Persons focus only on brand prices and ignore substitution to …
Persistent link: https://www.econbiz.de/10013069176
Investments in brand provide one method for vendors to become known and convince potential customers that vendors will … their commitments can serve a similar function and may undermine investments in brand. This study uses a 13-month panel … whether information use undermines brand. We find that individuals who take up using price comparison sites reduce their …
Persistent link: https://www.econbiz.de/10013244355
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10013050309
advertising effects for a brand and substitution effects for authentic products, additionally the effects linger for some years …
Persistent link: https://www.econbiz.de/10013130255
Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this paper develops a search theoretic model of firm dynamics in frictional product markets. Introducing...
Persistent link: https://www.econbiz.de/10013122655
This paper demonstrates that it is possible to construct accurate pictures of firm revenue, growth, geographic dispersion, and customer base characteristics using an increasingly accessible class of consumer financial transaction data. We develop two new measures which characterize firms'...
Persistent link: https://www.econbiz.de/10012825483
Do online communities segregate into separate conversations about “contestable knowledge”? We analyze the contributors of biased and slanted content in Wikipedia articles about U.S. politics, and focus on two research questions: (1) Do contributors display tendencies to contribute to topics...
Persistent link: https://www.econbiz.de/10012981096
This paper presents market-based evidence that President Trump influences expectations about monetary policy. We use tick-by-tick fed funds futures data and a collection of Trump tweets criticizing the conduct of monetary policy and consistently advocating that the Fed lower interest rates....
Persistent link: https://www.econbiz.de/10012862403