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Steering in Online Markets : The Role of Platform Incentives and Credibility

Barach, Moshe; Golden, Joseph; Horton, John J. - 2022

Platform marketplaces can potentially steer buyers to certain sellers by recommending or guaranteeing those sellers. Money-back guarantees—which create a direct financial stake for the platform in seller performance—might be particularly effective at steering, as they align buyer and...

Persistent link: https://www.econbiz.de/10013323442

Customer Capital

Gourio, François - 2011

Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this paper develops a search theoretic model of firm dynamics in frictional product markets. Introducing...

Persistent link: https://www.econbiz.de/10013122655

Expanding the Measurement of Culture with a Sample of Two Billion Humans

Obradovich, Nick; Özak, Ömer; Martín, Ignacio; … - 2022

Culture has played a pivotal role in human evolution. Yet, the ability of social scientists to study culture is limited … by the currently available measurement instruments. Scholars of culture must regularly choose between scalable but sparse … can advance the study of human culture by providing quantitative, scalable, and high-resolution measurement of …

Persistent link: https://www.econbiz.de/10014093603

Returns to Consumer Search : Evidence from Ebay

Blake, Tom - 2016

A growing body of empirical literature finds that consumers are relatively limited in how much they search over product characteristics. We assemble a dataset of search and purchase behavior from eBay to quantify the returns, and thus implied costs, to consumer search on the internet. The...

Persistent link: https://www.econbiz.de/10012989733

The Impact of E-Commerce on Relative Prices and Consumer Welfare

Jo, Yoon; Matsumura, Misaki; Weinstein, David E. - 2021

This paper examines the impact of e-commerce on pricing behavior and welfare. Using Japanese data, we find that the entry of e-commerce firms significantly raised the rate of intercity price convergence for goods sold intensively online, but not for other goods. E-commerce also lowered relative...

Persistent link: https://www.econbiz.de/10013224963

The Effect of Word of Mouth on Sales : Online Book Reviews

Chevalier, Judith A.; Mayzlin, Dina - 2021

We examine the effect of consumer reviews on relative sales of books on Amazon.com and BarnesandNoble.com. We find that 1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com, 2) an improvement in a book's reviews leads to an increase in...

Persistent link: https://www.econbiz.de/10013237283

More Trusting, Less Trust? An Investigation of Early E-Commerce in China

Cai, Hongbin - 2013

Trust is vital for market development, but how can trust be enhanced in a marketplace? A common view is that more trusting may help to build trust, especially in less developed economies. In this paper, we argue that more trusting may lead to less trust. We set up a rational expectation model in...

Persistent link: https://www.econbiz.de/10013083391

Learning from Seller Experiments in Online Markets

Einav, Liran - 2013

The internet has dramatically reduced the cost of varying prices, displays and information provided to consumers, facilitating both active and passive experimentation. We document the prevalence of targeted pricing and auction design variation on eBay, and identify hundreds of thousands of...

Persistent link: https://www.econbiz.de/10013092391

Banning Foreign Pharmacies from Sponsored Search : The Online Consumer Response

Chesnes, Matthew - 2014

Increased competition from the internet has raised concerns about the quality of prescription drugs sold online. Given the pressure from the Department of Justice, Google agreed to ban pharmacies not certified by the National Association of Boards of Pharmacy (NABP) from sponsored search...

Persistent link: https://www.econbiz.de/10013054516

Market Structure, Reputation, and the Value of Quality Certification

Elfenbein, Daniel W. - 2014

Quality certification programs help consumers to identify high-quality products or sellers in markets with information asymmetries. Using data from eBay UK's online marketplace, we study how certification's impact on consumer demand varies with market- and seller-level attributes, exploiting...

Persistent link: https://www.econbiz.de/10013054867