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A Primer on the Economics of Prescription Pharmaceutical Pricing in Health Insurance Markets
Berndt, Ernst R.; McGuire, Thomas G.; Newhouse, Joseph P. - National Bureau of Economic Research (NBER) - 2011
The pricing of medical products and services in the U.S. is notoriously complex. In health care, supply prices (those received by the manufacturer) are distinct from demand prices (those paid by the patient) due to health insurance. The insurer, in designing the benefit, decides what prices...
Persistent link: https://www.econbiz.de/10008868165
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Text-Based Network Industries and Endogenous Product Differentiation
Phillips, Gordon M.; Hoberg, Gerard - National Bureau of Economic Research (NBER) - 2010
evidence that firm R&D and advertising are associated with subsequent differentiation from competitors, consistent with …
Persistent link: https://www.econbiz.de/10008622318
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Export or Merge? Proximity vs. Concentration in Product Space
Muendler, Marc-Andreas - National Bureau of Economic Research (NBER) - 2013
This paper proposes a proximity-concentration tradeoff in product space as a determinant of horizontal foreign direct investment (FDI). Firms that enter a foreign market by exporting are able to capture consumer surplus from introducing a differentiated product with characteristics that the...
Persistent link: https://www.econbiz.de/10010723400
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Weak Versus Strong Net Neutrality
Gans, Joshua S. - National Bureau of Economic Research (NBER) - 2014
This paper provides a framework to classify and evaluate the impact of net neutrality regulations on the allocation of consumer attention and the distribution of surplus between consumers, ISPs and content providers. While the model provided largely nests other contributions in the literature,...
Persistent link: https://www.econbiz.de/10010821684
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Antitrust
Kaplow, Louis; Shapiro, Carl - National Bureau of Economic Research (NBER) - 2007
This is a survey of the economic principles that underlie antitrust law and how those principles relate to competition policy. We address four core subject areas: market power, collusion, mergers between competitors, and monopolization. In each area, we select the most relevant portions of...
Persistent link: https://www.econbiz.de/10005049968
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Competition in Persuasion
Gentzkow, Matthew Aaron; Kamenica, Emir - National Bureau of Economic Research (NBER) - 2011
We study the impact of competition on information revelation in a class of Bayesian Persuasion games with multiple senders. Senders with no private information choose what information to gather and communicate to a receiver who takes a non-contractible action that affects the welfare of all...
Persistent link: https://www.econbiz.de/10009294907
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products
Cawley, John; Avery, Rosemary; Eisenberg, Matthew - National Bureau of Economic Research (NBER) - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …
Persistent link: https://www.econbiz.de/10010618273
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Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
Bar, Talia; Lillard, Dean R. - National Bureau of Economic Research (NBER) - 2014
We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …
Persistent link: https://www.econbiz.de/10010951290
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Bayesian Persuasion
Gentzkow, Matthew Aaron; Kamenica, Emir - National Bureau of Economic Research (NBER) - 2009
When is it possible for one person to persuade another to change her action? We take a mechanism design approach to this question. Taking preferences and initial beliefs as given, we introduce the notion of a persuasion mechanism: a game between Sender and Receiver defined by an information...
Persistent link: https://www.econbiz.de/10008634665
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Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
Blake, Tom; Nosko, Chris; Tadelis, Steven - National Bureau of Economic Research (NBER) - 2014
Internet advertising has been the fastest growing advertising channel in recent years with paid search ads comprising … for most of the advertising expenses, resulting in average returns that are negative. …
Persistent link: https://www.econbiz.de/10011262794