We use a field experiment to measure the effectiveness of financial incentives and moral suasion "nudges" to shift the timing of electric vehicle (EV) charging. We find EV owners respond strongly to financial incentives, while nudges have no statistically discernible effect. When financial...

The growth of electric vehicles (EVs) raises new challenges for electricity systems. We implement a field experiment to assess the effect of time-of-use (TOU) pricing and managed charging on EV charging behavior. We find that while TOU pricing is effective at shifting EV charging into off-peak...

As electricity systems transition toward more variable renewable energy, flexible demand has emerged as a critical tool for grid management. Yet a fundamental question remains: are emerging smart technologies sufficient to unlock demand response, or does human behavior remain the critical...