We assess size and scope-related economies in the global advertising and marketing services business. A translog cost … of coordination may accompany the strategy of jointly offering advertising and marketing services globally. Estimates … consistently from the joint production of advertising and marketing services …

This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was … advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of … advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms …

How important are economies of scale and scope in advertising agency operations? This paper reports an econometric … advertising it produces. These models are estimated and tested cross-sectionally utilizing data pertaining to the domestic … highly significant in the operations of US advertising agencies. We find that of the 12,000 establishments comprising the …

decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be … Salinger (2005, 2008), we develop a simple model of an advertising agency's decision to unbundle its services as a tradeoff … between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and …

advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm … advertising messages which it creates on behalf of its clients. Evidence is presented indicating that the structure of demand and … costs in the advertising agency industry conforms to the conditions that MacDonald and Slivinski (1987) showed were required …

When permitted by law, employers sometimes state the preferred age and gender of their employees in job ads. We study … the interaction of advertised requests for age and gender on one Mexican and three Chinese job boards, showing that firms …' explicit gender requests shift dramatically away from women and towards men when firms are seeking older (as opposed to younger …

within the household. The question is analyzed in the context of a housing reform that occurred in China that gave existing …

accounted for roughly half of the increase in sex ratios in rural China from 1978-86, or about 1 million missing girls …

China experiences an increasingly severe relative surplus of men in the pre-marital age cohort. The existing literature …

to the city each year, China is experiencing the largest internal migration in the human history. Using instrumental … variables in the 2006 China Agricultural Census, we find that a 10-percentage-point increase in the migration rate of co …