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~isPartOf:"NICPRE / National Institute for Commodity Promotion Research and Evaluation"
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Commodity promotion economics : a symposium in honor of Olan Forker's retirement
Forker, Olan D.
(
honouree
);
Ferrero, Jennifer L.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000935079
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2
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
3
Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.
;
Boon, Leen
;
Kaiser, Harry M.
; …
-
1996
-
Rev
Persistent link: https://www.econbiz.de/10000935081
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