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~isPartOf:"New challenges to international marketing"
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Brand image perceptions across cultures : a study of symbolic and functional associations
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Mockaitis, Audra I.
- In:
New challenges to international marketing
,
(pp. 177-191)
.
2009
Persistent link: https://www.econbiz.de/10003850200
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