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~isPartOf:"New directions in international advertising research"
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New directions in international advertising research
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Working paper / Indian Institute of Management, Ahmedabad
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Journal of advertising research
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of Business Research
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Journal of marketing education : JME
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International Marketing Review
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Journal of internet commerce
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International marketing review
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Journal of Consumer Marketing
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Journal of Consumer Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of general management
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Journal of international consumer marketing
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Journal of macromarketing
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Journal of marketing theory and practice : JMTP
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Advertising and violence : concepts and perspectives
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Advertising theory
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American Journal of Business
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Asian dimensions of services marketing
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Business Horizons
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Health marketing quarterly
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IIM Ahmedabad Working Paper Series WP 2022-04-01
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Journal of Business & Industrial Marketing
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Journal of Consumer Affairs
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Creating a positive brand image with a local adaptation advertising strategy : the Hyundai Santa Fe
Raymond, Mary Anne
;
Lim, Jong Won
- In:
New directions in international advertising research
,
(pp. 101-118)
.
2002
Persistent link: https://www.econbiz.de/10001785303
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A cross-cultural examination of the environmental information on packaging : implications for advertisers
Polonsky, Michael Jay
;
Carlson, Les
;
Prothero, Andrea
; …
- In:
New directions in international advertising research
,
(pp. 153-174)
.
2002
Persistent link: https://www.econbiz.de/10001785317
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