The issue dealt with in this chapter is the role of management in developing and maintaining business relationships among companies. Interdependent business network structures result from interactions in dyads between single actors and interactions among all involved actors collectively....

This chapter explores the issue of an outsider entering an existing business network in an interactive, interdependent and interconnected business world. Developing the new venture appears a ‘mission impossible’ as the new venture has no relationship in the relevant network or a tenuous one...

In this chapter, the authors focus on three challenges related to the attributes of the interactive business world and on the related implications for methodology. The first challenge is how to capture the continuity of business relationships, which implies: (1) Taking a two-sided (bilateral)...

Interactivity is a dimension that describes a certain condition in business networks – a propensity to use interaction in business as a major means in development processes. Expectations formed as a collective attitude and knowledge about existing economic conditions and the importance of...

The first and most basic issue is the position and role of Industrial Marketing and Purchasing (IMP) research in relation to contemporary economic research, where the authors raise the issue of phenomenon-driven theory development. The discussion hinges on the methodological implications of...