Interactivity is a dimension that describes a certain condition in business networks – a propensity to use interaction in business as a major means in development processes. Expectations formed as a collective attitude and knowledge about existing economic conditions and the importance of...

The first and most basic issue is the position and role of Industrial Marketing and Purchasing (IMP) research in relation to contemporary economic research, where the authors raise the issue of phenomenon-driven theory development. The discussion hinges on the methodological implications of...

The issue dealt with in this chapter is the role of management in developing and maintaining business relationships among companies. Interdependent business network structures result from interactions in dyads between single actors and interactions among all involved actors collectively....