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We consider a market consisting of two populations, termed rich and poor for convenience. If a product is priced such that it is very expensive for the poor, but affordable to the rich, it becomes a status symbol for the poor and this makes it more desirable for the poor. At a lower price the...
Persistent link: https://www.econbiz.de/10012832876
We investigate firms' re-manufacturing strategies in the case of a Cournot duopoly. On one hand, re-manufactured products cannibalize sales of new products by the same firm and hurt its profits. On the other, re-manufacturing can be a profitable marketing strategy to target different customer...
Persistent link: https://www.econbiz.de/10012832943