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OR spectrum : quantitative approaches in management
Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
2
Special issue on predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
(
ed.
);
Paetz, Friederike
(
ed.
);
Wagner, Udo
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014519198
Saved in:
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