Showing 1 - 8 of 8
Cooperative (co-op) advertising plays a significant role in marketing programs in conventional supply chains and makes up the majority of promotional budgets in many product lines for both manufacturers and retailers. We develop three strategic models for determining equilibrium marketing and...
Persistent link: https://www.econbiz.de/10005206175
R&D (Research and Development) activities represent the basic core of corporate science and technology activities, and play a crucial role in enhancing the ability of companies to achieve rapid and sustainable growth. In recent years, the total R&D investments in China have increased...
Persistent link: https://www.econbiz.de/10008869825
Cooperative advertising, which usually occurs in a vertical supply chain, is typically a cost sharing and promotion mechanism for the manufacturer to affect retail performance. Research in the literature, however, rarely considers the important phenomenon that advertising has a positive effect...
Persistent link: https://www.econbiz.de/10010580775
We study the ex ante incentives for firms to share their private information in a Cournot duopoly with capacity constraints. In both demand and cost information sharing games, we show that the incentives can be reversed when some equilibrium solutions are binding on capacity. Especially, we...
Persistent link: https://www.econbiz.de/10005333904
There have been many criticisms of the Sarbanes-Oxley (SOX) Act passed in July of 2002 to correct business accountability and performance practices. The act has a major emphasis on accounting and its practices. This paper attempts a response to these criticisms by investigating changes in...
Persistent link: https://www.econbiz.de/10005333846
Persistent link: https://www.econbiz.de/10005121610
The February 2002 issue of Omega contains an article by M.N. Nickel and M.C. Rodriguez which reviews and evaluates research dealing with what is called the "Bowman Paradox" in the literature of strategic management. Using accounting reports from business firms this paradox arises from the...
Persistent link: https://www.econbiz.de/10005121635
Persistent link: https://www.econbiz.de/10005358610