In recent years, the use of pre-printed advertising inserts in newspapers has increased dramatically. Pre-printed inserts allow advertisers to deliver colorful, high-quality marketing material to targeted groups of consumers within the newspaper's delivery zone structure. To accommodate the...

Linear regression analysis has long been used to estimate the parameters of various types of times series (TS) models. In some cases, the application of traditional regression-based techniques to TS data does not produce the optimal values of the parameters being estimated. The nonlinear...