This article reports results from surveying decision makers who had used a visual, interactive (VI) model to aid their decision making. The survey was a follow-up to an earlier survey of modellers who had built at least one VI model. The model builders reported on their practical experience with...

Firms may produce a variety of generally similar products or may practice "scientific pricing" or revenue management where the firm will offer similar or somewhat differentiated products in multiple market segments at different prices. Whenever generally similar products are available, the...