This paper proposes a crisp two-objective logarithmic programming model to help companies decide their advertising campaigns on TV networks for mature products. Both objectives are: (a) to achieve the highest audience impact and (b) to reduce advertising costs as much as possible. Information...

In this paper, we introduce new ways of utilizing preference information specified by the decision maker in interactive reference point based methods. A reference point consists of desirable values for each objective function. The idea is to take the desires of the decision maker into account...