Showing 1 - 10 of 15
Cooperative advertising, which usually occurs in a vertical supply chain, is typically a cost sharing and promotion mechanism for the manufacturer to affect retail performance. Research in the literature, however, rarely considers the important phenomenon that advertising has a positive effect...
Persistent link: https://www.econbiz.de/10010580775
Relief material management which aims to reduce the impact of disaster and maintain social stability is of great importance for nonprofit organization (NPO) such as government, department of civil affair or Red Cross. However, the research of efficiency and performance on this field has long...
Persistent link: https://www.econbiz.de/10010573964
We study the ex ante incentives for firms to share their private information in a Cournot duopoly with capacity constraints. In both demand and cost information sharing games, we show that the incentives can be reversed when some equilibrium solutions are binding on capacity. Especially, we...
Persistent link: https://www.econbiz.de/10005333904
Cooperative (co-op) advertising plays a significant role in marketing programs in conventional supply chains and makes up the majority of promotional budgets in many product lines for both manufacturers and retailers. We develop three strategic models for determining equilibrium marketing and...
Persistent link: https://www.econbiz.de/10005206175
R&D (Research and Development) activities represent the basic core of corporate science and technology activities, and play a crucial role in enhancing the ability of companies to achieve rapid and sustainable growth. In recent years, the total R&D investments in China have increased...
Persistent link: https://www.econbiz.de/10008869825
As environment constraints on economic growth are strengthening, Carbon Emissions Abatement (CEA) allocation becomes a significant issue that draws academia׳s attention. In the literature, the Data Envelopment Analysis (DEA) technique has been applied to obtain CEA allocation with centralized...
Persistent link: https://www.econbiz.de/10011209178
The reference-price effect refers to the demand deviation caused by consumers’ perceived losses or gains when the current market price of a product differs from a cognitive benchmark (known as a reference price) formed by the customers based on past prices. The impact of such a reference...
Persistent link: https://www.econbiz.de/10010870968
This paper uses the Data Envelopment Analysis (DEA) technique to solve the problem of allocating a fixed cost across a set of comparable decision making units (DMUs) in a fair way. It first investigates the effect of the fixed cost on each DMU and on the collection of DMUs. Next we prove that...
Persistent link: https://www.econbiz.de/10010580790
Data envelopment analysis (DEA) is a method for measuring the efficiency of peer decision making units (DMUs). An important area of development in recent years has been devoted to applications wherein DMUs represent two-stage or network processes. One particular subset of such processes is those...
Persistent link: https://www.econbiz.de/10008488520
Production in large organizations with a centralized decision-making environment like supermarket chains or factories with many workshops, usually involves the participation of more than one individual unit, each contributing a part of the total production. This study is motivated by a...
Persistent link: https://www.econbiz.de/10008521614