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Marktpsychologie
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Bauer, Raymond Augustine
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On knowing the consumer
Risk taking and information handling in consumer behavior
7
Public opinion quarterly : journal of the American Association for Public Opinion Research
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Harvard business review : HBR
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Mass media and communication
3
Russian Research Center studies
3
Corporate social accounting
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Journal of Conflict Resolution
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Managing corporate social responsibility
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Sammlung Rombach
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Applied Science and technological Progress : A report to the Committee on Science and Astronautics, U.S. House of Representatives
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California management review
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Consumerism : a new force in society : Proceedings of a conference cosponsored by the College of Commerce and Business Administration of the Univ. of Illinois at Urbana Champaign and the James S. Kemper Foundation of Chicago
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Die Zukunft der menschlichen Umwelt
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Issues in advertising
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Marketing classics : a selection of influential articles
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Marketing-Soziologie : soziale Interaktionen als Determinanten des Marktverhaltens
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Measuring advertising effectiveness. Selected readings
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Planning for diversity and choice : possible futures and their relations to the man-controlled environment
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Praeger special studies in US economic, social, and political issues
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Proceedings of the Winter Conference of the American Marketing Association
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Social goals and indicators for american society
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Social science frontiers : occasional publications reviewing new fields for social science development
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The Atherton Press political Science Series
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The Black consumer : dimensions of behavior and strategy
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The Stalin revolution : foundations of Soviet totalitarianism
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Nagro consumer behavior
Bauer, Raymond Augustine
- In:
On knowing the consumer
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(pp. 161-165)
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1966
Persistent link: https://www.econbiz.de/10001879794
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Personality, perception of source, and persuasibility
Bauer, Raymond Augustine
- In:
On knowing the consumer
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(pp. 83-89)
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1966
Persistent link: https://www.econbiz.de/10001879834
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