Purpose: Online reviews are increasingly available for a wide range of products and services in e-commerce. Most consumers rely heavily on online reviews when making purchase decisions, so an important topic is that of understanding what makes some online reviews helpful in the eyes of...

Purpose: Gender swapping – when gamers choose avatars of the opposite gender to their own – is a common feature of online gaming behavior, and recent studies have explored the reasons for it. However, no study has yet examined the role gender swapping plays in determining gamers’...

Purpose This study intended to identify and categorize the drivers of using online English learning resources (OELR) and to understand OELR's impacts. Design/methodology/approach The authors conducted an online survey, obtained complete responses from 157 OELR users and used structural equation...