Purpose: The goal of the article is twofold: to determine the effectiveness of monetary incentives for disclosing personal information and to confirm the existence of a “bite the bullet” effect whereby people more easily accept providing personal data if they become aware of the requirement...

Purpose – This article aims to review the technological and socio‐economic conditions which will influence the development of the mobile search market. Design/methodology/approach – An expert workshop with academics, industry representatives and market analysts was organised to discuss and...