Purpose – There has been an explosive growth of blog usage recently. However, little research has explored the forces motivating people to engage in blog activities. The purpose of this paper is to suggest that the driving forces to engage in blog participation not only includes utilitarian...

Purpose – Knowledge sharing has played an important role in the proliferation of virtual communities. However little research has provided an integrated view of knowledge sharing for a general-purpose (non-professional) virtual community. This study aims to suggest that four driving forces,...