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Konsumentenverhalten : der europäische Markt
Solomon, Michael R.
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Bamossy, Gary J.
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Askegaard, Søren
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2001
Persistent link: https://www.econbiz.de/10001585951
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
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2008
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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