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Operations Research
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Mirrokni, Vahab
5
Sun, Peng
4
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3
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3
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3
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2
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2
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2
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Dawande, Milind
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Duenyas, Izak
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Operations research
Journal of business research : JBR
751
European journal of operational research : EJOR
588
Management science : journal of the Institute for Operations Research and the Management Sciences
563
Journal of advertising research
493
SpringerLink / Bücher
377
Annals of operations research
369
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Economics letters
345
Omega : the international journal of management science
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327
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318
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313
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304
International journal of internet marketing and advertising : IJIMA
242
Marketing science
239
Journal of economic theory
238
Computers & operations research : and their applications to problems of world concern ; an international journal
226
Psychology & marketing
206
Journal of advertising
205
International journal of industrial organization
199
Journal of promotion management : JPM
183
CESifo working papers
182
NBER working paper series
181
Operations research letters
171
Springer eBook Collection
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
164
European Journal of Marketing
156
Journal of promotion management : innovations in planning and applied research
154
Journal of economic behavior & organization : JEBO
151
Discussion paper / Centre for Economic Policy Research
145
Journal of Consumer Marketing
144
NBER Working Paper
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Journal of marketing
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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European journal of marketing : EJM
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Economic theory : official journal of the Society for the Advancement of Economic Theory
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
The planning of guaranteed targeted display
advertising
Turner, John
- In:
Operations research
60
(
2012
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009532689
Saved in:
2
Fast core pricing for rich
advertising
auctions
Niazadeh, Rad
;
Hartline, Jason D.
;
Immorlica, Nicole
; …
- In:
Operations research
70
(
2022
)
1
,
pp. 223-240
Persistent link: https://www.econbiz.de/10012820654
Saved in:
3
Efficient advert assignment
Kelly, F. P.
;
Key, Peter
;
Walton, Neil
- In:
Operations research
64
(
2016
)
4
,
pp. 822-837
Persistent link: https://www.econbiz.de/10011538530
Saved in:
4
Tractable equilibria in sponsored search with endogenous budgets
Ciocan, Dragos Florin
;
Iyer, Krishnamurthy
- In:
Operations research
69
(
2021
)
1
,
pp. 227-244
Persistent link: https://www.econbiz.de/10012523466
Saved in:
5
A unified framework for the scheduling of guaranteed targeted display
advertising
under reach and frequency requirements
Hojjat, Ali
;
Turner, John
;
Cetintas, Suleyman
;
Yang, Jian
- In:
Operations research
65
(
2017
)
2
,
pp. 289-313
Persistent link: https://www.econbiz.de/10011673095
Saved in:
6
Integrated ad delivery planning for targeted display
advertising
Shen, Huaxiao
;
Li, Yanzhi
;
Chen, Youhua
;
Pan, Kai
- In:
Operations research
69
(
2021
)
5
,
pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
Saved in:
7
Optimal dynamic auctions for display
advertising
Chen, Ying-Ju
- In:
Operations research
65
(
2017
)
4
,
pp. 897-913
Persistent link: https://www.econbiz.de/10011739045
Saved in:
8
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
9
Planning online
advertising
using Gini indices
Lejeune, Miguel A.
;
Turner, John
- In:
Operations research
67
(
2019
)
5
,
pp. 1222-1245
Persistent link: https://www.econbiz.de/10012107758
Saved in:
10
Deals or no deals : contract design for online
advertising
Kim, Anthony
;
Mirrokni, Vahab
;
Nazerzadeh, Hamid
- In:
Operations research
69
(
2021
)
5
,
pp. 1450-1467
Persistent link: https://www.econbiz.de/10012660220
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