Storgaard, Marianne; Tienari, Janne; Piekkari, Rebecca - In: Orchestration of the global network organization, (pp. 191-212). 2014
In this paper, we focus on ethnocentrism as a practice that persists among top managers at MNC headquarters and steers their efforts in orchestrating the global network of subsidiaries. While the extant literature has viewed ethnocentrism as a detrimental attitude that top management seek to...
