Kretinin, Andrey; Morgan, Todd; Anokhin, Sergey - In: Orchestration of the global network organization, (pp. 263-281). 2014
In attempting to solve agency issues associated with single-unit franchising and international adaptation issues with company-owned outlets, franchisors engage in multi-unit franchising. Extant research has examined the antecedents and positive outcomes of multi-unit franchising, but the dark...
