Popkowski Leszczyc, Peter T.L.; Pracejus, John W.; … - In: Organizational Behavior and Human Decision Processes 105 (2008) 2, pp. 233-246
We conceptualize, develop, and test a multiple-item bundle valuation model through which decision makers are able to make inferences about the value of uncertain items based on the value of certain items. Results of four experiments indicate that bundling a low-value certain item with a...
