LeBoeuf, Robyn A.; Shafir, Eldar; Bayuk, Julia Belyavsky - In: Organizational Behavior and Human Decision Processes 111 (2010) 1, pp. 48-61
Participants made choices after the salience of their social identities was manipulated. Choices assimilated to the salient identity, whether that identity stemmed from a person's role (e.g., student, family member) or culture (e.g., Chinese, American). Thus, the preferences that participants...
