Roca, Mercè; Maule, A. John - In: Organizational Behavior and Human Decision Processes 109 (2009) 1, pp. 56-66
Research shows that individuals are ambiguity averse: they choose unambiguous over equivalent ambiguous prospects and price them higher (either as buyers or sellers). Moreover, it is often assumed that ambiguity averse individuals are willing to pay an ambiguity premium for information that...
