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The adoption and effectiveness of loyalty programs in retailing

Leenheer, J. - Tilburg University, School of Economics and Management - 2004

Loyalty programs have widely appeared in several sectors, with the aim of enhancing customer loyalty and profitability. This dissertation examines which role loyalty programs can play in the company's marketing-mix, with a special focus on retailing. The dissertation consists of three...

Persistent link: https://www.econbiz.de/10011090024

Strategic marketing research

Bijmolt, T.H.A.; Frambach, R.T.; Verhallen, T.M.M. - Tilburg University, School of Economics and Management - 1996

Persistent link: https://www.econbiz.de/10011087904

Consumer memory for television advertising : A field study of duration, serial position and competition effects

Pieters, R.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 1997

Persistent link: https://www.econbiz.de/10011088504

Country and consumer segmentation : Multi-level latent class analysis of financial product ownership

Bijmolt, T.H.A.; Paas, L.J.; Vermunt, J.K. - Tilburg University, School of Economics and Management - 2004

Persistent link: https://www.econbiz.de/10011088539

Discrete-time discrete-state latent Markov modelling for assessing and predicting household acquisitions of financial products

Paas, L.J.; Vermunt, J.K.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 2007

Persistent link: https://www.econbiz.de/10011089325

Acquisition patterns of financial products : A longitudinal investigation

Paas, L.J.; Bijmolt, T.H.A.; Vermunt, J.K. - Tilburg University, School of Economics and Management - 2007

Persistent link: https://www.econbiz.de/10011089560

Strategisch marktonderzoek

Bijmolt, T.H.A.; Frambach, R.T.; Verhallen, T.M.M. - Tilburg University, School of Economics and Management - 1998

Persistent link: https://www.econbiz.de/10011089953

Importance and similarity in the evolving citation network of the International Journal of Research in Marketing

Pieters, R.; Baumgartner, H.; Vermunt, J.K.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 1999

Persistent link: https://www.econbiz.de/10011090197