We live in a society ruled by consumerism and in a fierce market competition which leads (determine) marketers to find the most effective and suitable way to influence consumer behavior. One of this ways of influencing consumer behavior are the design elements and aesthetics of the packaging....

Most experts in human resource management give motivation a fundamental role in achieving efficiency in work. Performance is the result of individual characteristics of a person, of the efforts in his work and the support it receives from the organization. The concept of motivation is a key...