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~isPartOf:"Oxford bulletin of economics and statistics"
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Oxford bulletin of economics and statistics
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Escalation tendencies of advertising
Metwally, M. M.
- In:
Oxford bulletin of economics and statistics
40
(
1978
)
2
,
pp. 153-163
Persistent link: https://www.econbiz.de/10002475983
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Advertising and the propensity to consume
Metwally, M. M.
;
Tamaschke, H. U.
- In:
Oxford bulletin of economics and statistics
43
(
1981
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10002475670
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