This handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value.

This volume presents an analysis of how thinking on strategy has evolved and what the likely developments in the near future are. All the contributors are experts in their area, and bring to the topic an understanding informed by many years' experience of research, teaching, and practice.

This handbook shows that business history is a wide-ranging and dynamic area of study, producing compelling empirical data which has sometimes confirmed and sometimes contested widely-held views in management and the social sciences.