The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...

Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt various marketing strategies to retain their consumers, yet the role of corporate social responsibility (CSR) in this regard has been generally overlooked. The current study investigates the relationship...

This study analyses how ICT leaders/ managers / supervisors’ ambidextrous leadership associates with the innovative performance of employees through trust in the supervisor, self-resilience, and creative self-efficacy. Data was collected in total from 450 employees ranging from the first line...

The COVID-19 pandemic has posed a vital challenge to traditional leadership practices. The virtual workplace is changing the way people are accustomed to working. Despite flexibility regarding time and space with the advent of digital technologies, employees face several psychological problems...

Rapidly increasing environmental concerns drive corporations to enhance their performance through measures designed to make environmental activities appealing to stakeholders. Therefore, this study investigates the influence of strategic and regulationbased motives on corporate performance and...