Every university needs a brand and an image that can be trusted and believed and that will differentiate it from others. University brand, in fact, is the perception and reputation developed in the minds of the people about the university or institution. It is the reaction appears in the minds...

Malaysia is facing hurdles in knowledge economy transformation. To discover the knowledge based transformation solution, a quantitative, descriptive research design was used in which twenty nine economic performance determinant variables were tested for mediation with public/civil society. Two...