Aranitu, Balia; Kostis, Pantelis C.; Manioudis, Manolis; … - 2024
Chapter 1. Introduction: Retailing, Βetween Art and Science -- Chapter 2. Introduction: Retailing, Βetween Art and Science -- Chapter 3. Theoretical Approaches -- Chapter 4. Retail as a Growth Multiplier -- Chapter 5. “Phygitalization”: The Transformation of a Traditional Sector -- Chapter...
