The widespread digitization of consumers' daily lives creates a plethora of digital traces of consumers’ product-related behaviors. These traces have the potential to be turned into meaningful communicative and observable content by the services that possess them. For example, Spotify displays...

This dissertation examines the psychological determinants for reduced clothing consumption, which is understood as one example of urgently needed behavioural change to mitigate climate change. It investigates how these determinants can be addressed with an intervention strategy to achieve a...

This thesis discusses customers' engagement behaviors (CEB) in the context of continuous service relationships (telecommunication provider and financial services' provider). CEB manifestations are agreed in literature and in business to be a potential source of value for the firm and valuable...

Retail stores are designed to attract and inspire consumers. They also function as communication platforms between brand and consumer. Customers, both consciously and unconsciously, decode messages embedded in the store design, and use them in their decision-making. But how can design managers...