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~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~source:"econis"
~type_genre:"Non-commercial literature"
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Kundenbeziehung 2015 : was muss
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Höllger, Tanja
;
Müller-Sinik, Kerstin
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2007
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